Catering CRM software
Crema gives catering teams one place to capture leads, build repeatable quotes, follow up, collect deposits, schedule work, and carry the right details into every event.
The short answer
Catering CRM software connects customer management with the operational work behind each booking. Instead of copying the same event between an inbox, spreadsheet, calendar, quote, and crew message, your team can keep the customer record, pricing, status, schedule, and delivery details together.
Built for event work
Crema is designed around the full lifecycle of an event, so the information collected during sales stays useful after the client books.
Bring website submissions, imports, and manually entered leads into one visible pipeline. An embeddable InstaQuote form can collect dates, guest counts, service choices, and other event details before your team follows up.
Create a reusable catalog of services and add-ons, then price work with the methods that fit your menu and service model—including flat, per-guest, per-hour, and configurable fee structures.
Send visual, mobile-friendly quote options with item details, photos, and a straightforward path to accept. Quote views and client messages stay attached to the opportunity.
When Square is connected, accepted bookings can collect deposits and support tipping without separating the payment step from the event record.
Keep confirmed events on the calendar, collect staff availability, assign the right people, and preserve multi-day event details in the same workflow.
Track what is new, quoted, viewed, booked, or stalled. Shared customer history and analytics help teams understand repeat clients and the work moving toward revenue.
A repeatable process
A connected catering workflow keeps handoffs simple without forcing every business into the same process.
Collect the event date, guest count, location, service interests, and contact details in a structured lead record.
Turn that record into clear service options, schedule follow-ups, and keep client activity visible to the team.
Record the acceptance, payment status, calendar commitment, and any changes without rebuilding the event elsewhere.
Coordinate staffing and event-day information from the same source your sales team used to win the booking.
Straight answers
A catering CRM is software for managing customer relationships and the event-booking process. It helps a catering business organize inquiries, quotes, follow-ups, bookings, payments, schedules, and client history in one connected system.
A general CRM usually stops at sales activity. Catering teams also need event dates, guest counts, service options, quote versions, deposits, staffing, and delivery details. Crema is structured around that wider event lifecycle.
Yes. Teams can configure services and add-ons around flat, per-guest, per-hour, and other fee structures, then reuse that catalog while building quotes. The business remains in control of its own pricing rules.
No. Crema connects the customer and event workflow. Square and QuickBooks can remain the payment and accounting systems when those integrations are configured.
Yes. A solo operator can use the same lead, quote, calendar, and client workflow, then add staff and locations as the business grows.